Fanfare Label

WE DO DENIM DIFFERENTLY. 

Repurposed. Reused. Recycled.

Founded in 2019 by Esther Knight, Fanfare Label is an award-winning, London-based independent fashion brand leading the way for circularity and positive change in the fashion industry. Driven by circular motivations that transform the way people buy, wear, and consume clothing, Fanfare Label only produces garments that ensure lasting longevity and recyclability. Their mission, when Esther founded the label, was not only to create an alternative to the way garments are made but also to educate consumers on making more conscious shopping decisions.

Beyond catering exclusively to the elite, they provide affordable jeans with mass-market appeal, redefining the relationship between individuals and their clothes. Through their work, they inspire their community to consume clothing consciously and champion the need for a sustainable future. Fanfare Label's commitment to sustainability goes beyond their product offerings, as they aim to revolutionize the fashion industry and drive lasting change.

Highlights

- Jean collections are stocked in Liberty, alongside offering the UK’s first ‘Design Your Own Jean’ service.

- Featured in high-profile press including Vogue, Forbes, The Sunday Times and many more.

- Winner of 4 awards for our circularity including the Drapers Sustainable Fashion Awards.

- Excellent team and board members including the Founder of AllSaints, Stuart Trevor.

- We have grown an engaged community of 20,000+ women from all over the UK & a growing international community in the EU & US.

- Featured at London Fashion Week four seasons in a row.

Awards

- Winner at Marie Clare Sustainable Fashion Awards for ‘Best Sustainable Denim Brand’ 2024. 
- Finalist at Drapers Sustainable Fashion Awards 2024 - ‘Best Circularity Initiative’. 

- Finalist at Drapers Sustainable Fashion Awards 2023 in 3 categories - ‘Best Circularity Initiative’, ‘Sustainable Textile Innovation’, ‘Best Supply Chain Initiative’. 

- Winner of the Drapers Sustainable Fashion Awards 2022. 

- Named ‘Highly Commended’ by Marie Clare Sustainable Fashion Awards for ‘Best Sustainable Denim Brand’ 2021 & 2022. 

- Won the German Sustainable Design Award 2021, Zero Waste Award 2021, Prestige Awards 2021 and finalist in the Great British Entrepreneur Awards.

Sustainability

Fanfare Label creates contemporary designs from excess clothing and textiles. Their seasonless collections prioritize quality and longevity over trend-driven ranges, minimizing supply chain pressure.

Fanfare Label is the only UK brand using post-consumer waste at a high percentage. Their jeans contain 20% recycled materials compared with other brands which average at 5%.

We want to close the loop with minimal environmental impact.

- Ozone finishing saves water usage by 92%
- ZERO toxic chemicals
- GOTS certified workshops, ethically made in Portugal - Transparent supply chain available to consumers
- 100% recyclable
- Ecological Washing