APUJAN

APUJAN is a London-based womenswear label founded by designer Apu Jan, which debuted at London Fashion Week in Autumn/Winter 2013. 

The brand is renowned for its distinctive integration of patterns and knitwear techniques, often juxtaposing traditional and oriental elements with contemporary twists, as well as blending bold and casual aesthetics—hallmarks that define APUJAN’s unique style.

Apu Jan draws inspiration from a wide range of sources, frequently associated with books, space fantasy, and imaginative interpretations of the past. Each season, guided by a curated list of books, he creates a story incorporating his favorite motifs, inviting audiences to experience the fantasy world of his imagination. Surrounded by beautiful materials, elements such as dinosaur fossils, roses, sheep, and space-related objects often appear in APUJAN’s designs, threading consistently through each seasonal narrative.

APUJAN designs have appeared on the covers of many influential magazines across Asia, including Vogue and ELLE, and are a popular choice among Asian actresses on the red carpet. The brand has attracted international media attention, being recognized as one of Taiwan’s top 10 culture and creative brands, while Apu Jan himself was honored as one of GQ Taiwan’s Men of the Year. Collections have been featured in major fashion and design publications such as Vogue, GQ, ELLE, Bazaar, and WALLPAPER, and showcased internationally, including at La Cité de la Dentelle et de la Mode in Calais, France, as well as in showrooms during Paris Fashion Week.

Beyond runway collections, APUJAN frequently collaborates with various industries, employing storytelling to connect with diverse audiences. Notable projects include designing in-flight loungewear for EVA Airlines, branding for Kuo Yuan Ye (a traditional oriental pastry company), costumes for the Cloud Gate Dance Theatre of Taiwan, Samsung store uniforms worldwide, packaging design for McDonald’s, collaboration with the anime Jujutsu Kaisen, and serving as the visual designer for the 59th Golden Bell Awards.

Maintaining close relationships with creatives across different fields, the brand has become a prominent presence at Taiwan’s Golden Horse, Golden Bell, and Golden Melody Awards, and is favored by international artists attending major events such as the Oscars, Grammys, and National Book Awards.

Notable figures who have worn APUJAN include Japanese actress Tao Okamoto, Super Junior’s leader Leeteuk, and Korean superstar G-Dragon.

APUJAN collections are available on the official online shop (store.apujan.com) and are also sold in selected stores in Taipei and London.