Designer and Director of the namesake brand, Abigail Ajobi graduated in 2019 from UAL's London College of Fashion with previous study at Central Saint Martins. She later went on to establish the brand in 2020. Abigail Ajobi is a luxury streetwear label with a mission to highlight uncomfortable issues through its print-based designs that contribute towards social awareness.
To encourage a more sustainable way of working, only limited quantities from dead stock fabrics are made and placement prints are not used which makes each piece unique to the individual. However, sustainability is not only in being ‘green’. Ajobi believes that Sustainability is the part you take to better your environment. This is why part of the total profit from each collection goes back to a charity related to the specific issue raised in each theme.
Since being founded in October 2020, Abigail Ajobi has been featured in Tmrw magazine with other appearances including Hunger mag, FY Mag and WWD's 'Ones To Watch'. Abigail Ajobi has been awarded UAL’s Enterprise award for it's contribution to Sustainability and Community empowerment as well as recently being shortlisted for the BFC's NEWGEN award.
It is important for Abigail Ajobi as a brand and as a designer to be most sustainable which is why our ‘convertible’ clothing functionality has been carried over from our previous collections. This means many of our pieces can be worn in multiple different ways, from shorts to full length trousers etc. We will also donate profits from the Capsule 2022 collection to Keeping It Real Foundation; a Nigerian based charity working to transform the lives of vulnerable children, youth, persons with disabilities, prison inmates, women and our local communities through education, advocacy, capacity and sustainable development programs. We will also continue to build partnerships with other social organisations in the years to come.