1664 Blanc

1664 BLANC, the Principal Partner of London Fashion Week, will arrive in London’s iconic Covent Garden with a burst of Yves Klein Blue to celebrate 40 years of fashion.

Serving the super premium 1664 Blanc from its airstream and with a specially curated space just a stone’s throw away from the LFW shows at 180 The Strand, everyone can take a front row seat and soak up the magical LFW atmosphere in one of the world’s most loved fashion capitals.

Promising surprise moments including a limited edition print by award-winning BFC NEWGEN designer Tolu Coker and a professional photographer to capture stylish shots for everyone, the pop up will be the hottest spot to soak up the LFW atmosphere.

Location: Covent Garden East Piazza, WC2E 8RB
Date: Friday 13th September & Saturday 14th September
Time: 12pm - 8pm