Selfridges x Blanc
CINEMA PROGRAM
To celebrate London Fashion Week’s 40th anniversary, 1664 Blanc, Principal Partner of London Fashion Week has teamed up with Selfridges London to offer exclusive talks with NEWGEN designers Tolu Coker, Aaron Esh and Saul Nash as part of a curated fashion program in the cinema. The program will also include exclusive panel talks with industry insiders, workshops with London’s best stylists and trend forecasting with the season’s most trusted tastemakers, Selfridges will transform its prestigious cinema into a haven of creativity and innovation this February.
Please book your tickets here: https://www.eventbrite.co.uk/o/selfridges-10935737033
DUKE STREET WINDOW
Delve into the world of Blanc at Selfridges’ iconic Duke Street window. The iconic bottle, deconstructed and twisted into a fashion context. The illusionary fragments of striking blue glass and metal contort to create the silhouette of the Blanc bottle, with the depth of infinity mirrors and striking neon lighting
KIOSK
Classic Paris meets contemporary London in an experiential ‘enter through the bottle’ kiosque, deconstructed into playful shapes and inviting different interactions. All in the bold blue colour synonymous with the Blanc brand. A spot for a beer before the cinema or shopping. A place for espresso and macaroons, An invitation to a rich program of fashion events. A newspaper stand offering consumers an elegantly curated paper by LFW x Blanc. Explore the world of Blanc through the QR code found on the back of the bespoke coasters Playful and elegant. Highly photogenic. Architect-designed.
NEWSPAPER
Whilst you sip, flick through Le Journal Bleu, a limited edition newspaper that details all the exclusive LFW news from Selfridges and beyond, featuring interviews with NEWGEN designers and tips on how best to serve Blanc this season.
FOOD HALL
For those with a hectic schedule this season, take a moment to stop by Selfridges Food Hall to grab an ice cold bottle of Blanc for the journey - the ultimate accessory this Fashion Week. Look out for the branded food carts and fridges
EXCLUSIVE GIFT WITH PURCHASE
London Fashion Week NEWGEN designer Aaron Esh’s has designer a limited edition Blanc blue merino wool scarf, sold exclusively at Selfridges that can be purchased when buying 1664 Blanc
Location: Selfridges, 400 Oxford St, London W1A 1AB
Date:
Programming: Saturday 17th February, Monday 19th February, Tuesday 20th February
Cinema: Wednesday 14th February – Tuesday 27th February (Screen 3 only)
Kiosk: launches on Tuesday 13th February - Tuesday 27th February
Talks will be each evening in the cinema - Tolu Coker: Saturday 17th 15:00 – 16:00 | Saul Nash: Monday 19th 18:00 – 19:00 | Aaron Esh: Tuesday 20th 18:00 – 19:00
Time: 10am -10pm
To celebrate London Fashion Week’s 40th anniversary, 1664 Blanc, Principal Partner of London Fashion Week has teamed up with Selfridges London to offer exclusive talks with NEWGEN designers Tolu Coker, Aaron Esh and Saul Nash as part of a curated fashion program in the cinema. The program will also include exclusive panel talks with industry insiders, workshops with London’s best stylists and trend forecasting with the season’s most trusted tastemakers, Selfridges will transform its prestigious cinema into a haven of creativity and innovation this February.
Please book your tickets here: https://www.eventbrite.co.uk/o/selfridges-10935737033
DUKE STREET WINDOW
Delve into the world of Blanc at Selfridges’ iconic Duke Street window. The iconic bottle, deconstructed and twisted into a fashion context. The illusionary fragments of striking blue glass and metal contort to create the silhouette of the Blanc bottle, with the depth of infinity mirrors and striking neon lighting
KIOSK
Classic Paris meets contemporary London in an experiential ‘enter through the bottle’ kiosque, deconstructed into playful shapes and inviting different interactions. All in the bold blue colour synonymous with the Blanc brand. A spot for a beer before the cinema or shopping. A place for espresso and macaroons, An invitation to a rich program of fashion events. A newspaper stand offering consumers an elegantly curated paper by LFW x Blanc. Explore the world of Blanc through the QR code found on the back of the bespoke coasters Playful and elegant. Highly photogenic. Architect-designed.
NEWSPAPER
Whilst you sip, flick through Le Journal Bleu, a limited edition newspaper that details all the exclusive LFW news from Selfridges and beyond, featuring interviews with NEWGEN designers and tips on how best to serve Blanc this season.
FOOD HALL
For those with a hectic schedule this season, take a moment to stop by Selfridges Food Hall to grab an ice cold bottle of Blanc for the journey - the ultimate accessory this Fashion Week. Look out for the branded food carts and fridges
EXCLUSIVE GIFT WITH PURCHASE
London Fashion Week NEWGEN designer Aaron Esh’s has designer a limited edition Blanc blue merino wool scarf, sold exclusively at Selfridges that can be purchased when buying 1664 Blanc
Location: Selfridges, 400 Oxford St, London W1A 1AB
Date:
Programming: Saturday 17th February, Monday 19th February, Tuesday 20th February
Cinema: Wednesday 14th February – Tuesday 27th February (Screen 3 only)
Kiosk: launches on Tuesday 13th February - Tuesday 27th February
Talks will be each evening in the cinema - Tolu Coker: Saturday 17th 15:00 – 16:00 | Saul Nash: Monday 19th 18:00 – 19:00 | Aaron Esh: Tuesday 20th 18:00 – 19:00
Time: 10am -10pm
Catch Up
