UOOYAA

UOOYAA is a brand that invites people to shed self-imposed labels and masks, embracing the freedom to express their emotions genuinely. 

Founded in Shanghai in 2015 by Alex Yin, UOOYAA’s Chief Creative Director, the brand emerged from a desire to fill a gap in the fashion world—a world with no shortage of clothing, yet lacking in playful, unconventional pieces. And so, UOOYAA was born.