UOOYAA

UOOYAA is a creative fashion brand that refuses to stick to the rules.  Enigmatic and unconventional, UOOYAA invites you to come to play in an Adventureland where wonder and power fearlessly collide in a world that is both strange and magical. UOOYAA’s designs combine conflicting elements, storytelling prints, and craftmanship; its collections are as unpredictable as they are powerful.
 

UOOYAA is one of China’s most successful womenswear brands, with over 95 branded stores in key cities.  UOOYAA was created in Shanghai in 2013 by Jianxia (Alex) Yin, UOOYAA’s Founder, CEO, and Creative Director.  Alex is a graduate of the Beijing Institute of Fashion Technology.

UOOYAA is available to buy across the world through its online store, UOOYAA.com