Samantha Siu New York

Samantha Siu New York creates bold, intricately designed fine jewelry meant to be worn with purpose and treasured for a lifetime. Inspired by Samantha’s global travels and cultural discoveries, each piece reflects the beauty of the world and a deep respect for its preservation. By blending centuries-old jewelry-making techniques with modern innovation, the brand honors ancient artisans while delivering exceptional craftsmanship for the modern wearer.

Our mission is to create meaningful, heirloom-quality jewelry that transcends trends and generations, empowering wearers to make a statement, express their values, and contribute to a more thoughtful world. Every design tells a story rooted in adventure, romance, and love, inviting the wearer to connect with distant places, histories, and emotions. At the heart of the collection are our signature reversible necklaces inspired by A Love Affair, each one telling a story of love tied to a specific time and place.

Samantha Siu New York is also dedicated to designing jewelry for the future. Our pieces feature multifunctional mechanisms, offering multiple ways to wear a single item, resulting in more wear and fewer purchases, so that each creation is as versatile as it is timeless. In alignment with our commitment to global impact, 10% of net profits from every necklace are donated to nonprofit organizations supporting education initiatives, medical outreach, and animal conservation worldwide.