O Pioneers hero image
O Pioneers logo
BFC Membership

O Pioneers

O Pioneers is a British clothing label set up by Londoner’s Clara Francis and Tania Hindmarch in 2019. Unable to find our dream dresses, we set about designing and making our own - with a modern take on the elegant, sometimes eccentric, classic English Victoriana and Edwardian style. 
Every dress has been created from the finest Liberty print cottons to make playful, feminine yet always practical garments. All of our dresses have large pockets and are designed to be worn every single day, NOT to be saved for best! We are hugely conscious of keeping our carbon footprint to an absolute minimum, so all production is based here in the UK, specifically London, where we are based.
All the excess fabrics from our dress making process are used for patchworking purposes, making jackets and dresses alike, employing a team of highly skilled patch-workers scattered around the UK. All our knitwear is handknitted by a wonderful team of home knitters also spread across the UK.
Our dresses have featured in many publications including Vogue, Grazia, Harper’s Bazaar, The Times and The Telegraph, and worn by the likes of Sophie Ellis Bextor, Anna Maxwell Martin, Martha Ward, Jessie Cave, Aisling Bea, Suranne Jones, Gizzie Erskine and Rebecca Lenkiewicz.
In 2022 we successfully released two exclusive collections for Net-a-Porter, which we are extremely proud of and look forward to our collaborations in the future.

Show More


'Kissing on Summer Streets' - Spring Summer 2023

Farah Dress

Farah Dress

Edie Dress

Emily Dress

Anna Dress

Clara Dolly Mix

Clara Silk

Clara Dolly Mix

Clara Dolly Mix Maxi

Clara Contrast

Sophia Dress Mini

Penelope Dress

Penelope Dress

Greta Jumper Navy

Sophia Dress Long

Agatha Blouse & Judy Skirt

Liza Dress & Judy Skirt

Liza Mini Dress

Bessie Dress

Brigitte Pedalpushers & Cora J...

Cora Jumper Coral

Brigitte Pedalpushers & Cora J...

Cora Jumper Navy

Agatha Blouse & Judy Skirt

Liza Dress & Judy Skirt

Liza Mini Dress

Greta Jumper Cream

Mia Dress

Belle Dress

Nancy Dress Long

Nancy Dress Short

Coralie Knit Dress

Sylvie Dress

Dianne Jumper

Joan Skirt

Polly Dress

Press & Buyers



Contact Details

Sales Contact

Clara Francis

Press Contact

Tania Hindmarch