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The Nikita Karizma muse shares the brand’s core ideals of a future planet brimming with a positive light.  We design to dress a new generation of influence that illuminate the world through fashion and story-telling.  
The brand began as the celebrities in London would request clothes from the young designer for their precious popular culture moments.   The requests grew to custom commissioned projects and later into the namesake ready to wear Label Nikita Karizma.  Her label grew organically out of the London scene & evolved to have an A-lister celebrity cult following. 
Today, the brand is known for designs that are manifesting positive light & celebrating individuality.  With her signature style aesthetic inspired by the glamour of the Bollywood film industry in Mumbai & the rebellious undercurrent of London, she develops her style season upon season.   Nikita grew up in a three-generation retail family business specialising in the Indian saree.  Transcending age, body type and social status, the saree is accessible to women from all walks of life inspiring Nikita to create a label celebrating unique identity with a new generation of influence as she continues to pursue her visionary outlook towards the future. 

Highlights of her fashion journey include dressing Paris Hilton for her music video with Kim Kardashian West.  Lady Gaga launched her meaningful book 'Channel Kindness’ with her mother wearing Nikita Karizma.   Kylie Jenner, Winnie Harlow, Shilpa Shetty, Lady Gaga and Shay Mitchell are some of the most influential celebrities that wear Nikita Karizma.
Our Values

Influenced by positive change, at the heart of the studio’s design journey is the service of giving back.  

We take fabric scraps from our studio batch production to create tote bags for charity donations as part of our Repurposed Project.  Profits from sales are planted into trees for our 1 million mission to let mother earth breathe.  The studio supports the Sathira Dhammasathan in Bangkok, a buddhist sanctuary run by 60 female nuns rehabilitating women from prisons & domestic suffering.  With a love for empowering women, the studio supports Sakhi for Girls education, a charity supporting girls living in Mumbai slums to give them a higher chance of  making it out of poverty.

The only thing that makes sense through the chaos is to strive for greater collective enlightenment.  

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Nikita Karizma Autumn-Winter 2024 Collection

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