LUEDER

LUEDER PRESENTS "THE SHELL" AT INTERVENTION III
Dystopian Drama Meets Extravagant Fantasy in a Bold New Collection Berlin, [02.02.2025] – LUEDER unveils its latest collection, The Shell, at INTERVENTION III during Berlin Fashion Week, delivering a neo-romantic and dystopian vision that explores themes of voyeurism, surveillance, and self-expression. The collection delves into
the psychological and emotional layers of modern existence, embodying the tension between concealment and revelation. In her new collection, Marie continues her inquiry into archetypal characters by imagining a variety of 21st-century archetypes, such as the hooligan, the decadent romantics, and the undead teenagers. Inspired by the notion of "friendly stalking" and the feeling of being trapped—whether within oneself or a domestic environment—The Shell reimagines historical elements such as 19th-century tapestry, elaborate curtains, and carpet prints. The collection fuses these traditional aesthetics with an underground, rave-like energy, evoking the eerie grandeur of a derelict, possibly haunted, castle.

Concept & Inspiration
The Shell represents a journey of transformation—a shedding of armor to embrace bold
self-expression. Drawing from cinematic influences such as Visconti's Ludwig, the
collection celebrates camp aesthetics, deep emotions, and the romanticized support of
arts and craftsmanship. The catwalk show will transport audiences into a world where the
past and the future marry into a contemporary vision. The runway experience will be immersive, featuring custom carpets sponsored by Pointex, adorned with black-and-white images of LUEDER’s community—part mugshots, part spectral apparitions. Three grand chandeliers, designed by Tym Novikov, will hang above, refracting laser light and echoing the collection’s motto: an upside-down rose motif symbolizing a distorted, illusive reality. Sound design by Simon Parris will incorporate a heartbeat-like ticking clock, the hum of drones, and a haunting, androgynous acapella voice, reinforcing the show’s surreal and cinematic ambiance.

LUEDER’s participation in INTERVENTION III during Berlin Fashion Week highlights the
city’s reputation for fostering artistic expression and innovative design. The brand
embraces Berlin’s rich cultural landscape, bringing together an audience that appreciates
the intersection of fashion, art, and social commentary.

LUEDER won this season’s Berlin Contemporary Prize, awarded by The Senate
Department for Economics, Energy and Public Enterprises / Projekt Zukunft. 

Team
• Styling: Tati Cotliar
• Casting: Kyra Sophie
• Soundtrack: Simon Parris
• Movement: David Varhegyi
• Lasers and chandeklier: Tym Novikov
• Text by Théo Casciani @theocasciani
• Assisted by Alice Butterlin @surimeme
• Translation by Gabriel René Franjou @grf.yard
• Airbrush: Mia Violet
Collaborations & Special Features
• Carpet and Material sponsored by Pointex through Cristiano Vieri
• Textile Prints Ben Grund
• Slogan prints by Track7
• 3D printed T-shirt prints by Stratasys through Marco Mango
• Custom Rubber Shoes by Body Amplification Design
• CGI curtain Khaider
• Puma Mostro Sneakers sponsored kindly by Puma
For further inquiries, interviews, or press access, please contact:
PR Inquiries: Reference Studios
Marcus Ludwig [email protected]
Agnès Kausoko [email protected]
Nanja Gareisen [email protected]
Jule-Sophie Laaser [email protected]