LUEDER

LUEDER is a London-based label founded by Marie Lueder in 2019. Known for its hybrid blends of sportswear, tailoring, and medieval silhouettes, the brand reimagines clothing as armour, where garments shield the body, creating new spaces for expression, individuality, and freedom.

It all started with a childhood medieval-summer camp in Hamburg, where Marie prepared by making costumes with her mother. She later trained as a bespoke tailor at the Hamburg State Opera.The medieval then became a core source of inspiration. Marie refined these elements of her practice into the LUEDER brand when she studied menswear at the RCA.

Performance has always been central to LUEDER’s ethos, creating spaces to connect with audiences, provoking discussions around masculinity and identity. There is a lasting fascination with myth, ritual and folklore in Marie’s work. Garments become ways to celebrate humanity’s enduring need for protection, with a strong dose of pageantry added for good measure.

The label’s signature tensions between strength and vulnerability, medieval and modern, ritual and rebellion, all take centre stage in Spring Summer ’26: Convivum. Taking its name from the Latin word for banquet, the collection celebrates the charged atmosphere of gatherings, from the frenzy of a football match to the theatre of a carnival. A key influence on this last collection was Baz Luhrmann’s Romeo + Juliet, with its sun-drenched dystopia, erotic tension, drag-like exuberance and Mercutio’s shimmering midsummer tragedy.

Since launching, LUEDER has presented collections at Berlin Fashion Week and is part of the BFC NEWGEN cohort at London Fashion Week. In September 2024, Marie Lueder was also shortlisted for the Vogue Fashion Fund. Recent projects include a Unisex capsule collection for Pull & Bear’s Canvas for Creativity programme, presented on the London runway and released in stores worldwide.

The brand also has a sustainable core. Garments are produced with organic denim, recycled jersey, and regenerated nylon. This commitment has been furthered through participation in Cambridge University’s accelerator programme for sustainable leadership.

LUEDER continues to merge the historical and the contemporary, in a visual language that unites armour and intimacy, and a strength and tenderness that’s rooted in community.