LUEDER is a ready-to-wear brand built up since 2019. To date, LUEDER has produced runway shows for both London and Berlin Fashion Week, with garments sold internationally. The AW25 show (and ‘Men are so BACK’ t-shirt) was one of Dazed’s fashion moments of the year, with other highlights including dressing Yung Lean, designing for YEEZY, and, last year, producing a collection for Inditex-owned Pull & Bear. Sponsorships from Hoka, Puma, Vibram and Nothing have supported the business.
Starting out in menswear, LUEDER’s design practice has increasingly embraced an unisex approach, their functional garments moving beyond binary gender codes. Drawing on the utility and ceremony found in tailoring, medieval dress, and sportswear, the brand creates garments that support the many identities of the metropolitan customer, embracing the light and the dark in modern archetypes. Garments become functional armour, objects of ceremony, and sources of protection, united under the brand slogan: ‘Mental Armour’. Signature garments – such as tailored denim, spiralling leather trench coats, and ruched bomber jackets –combine bespoke tailoring expertise with a holistic approach and sustainable production processes. With the product established, LUEDER is growing from a bespoke London studio to an internationally recognised fashion house.
For Autumn/Winter 2026, LUEDER presented Ghosts of My Life at London Fashion Week NEWGEN, unveiling a collection that confronts fear, anger, and nostalgia through the lens of community, mental health, and genderless design. The collection continues LUEDER’s mission to destigmatise mental health, advocating for a more integrated fashion industry that supports both its creators and its communities. Ghosts of My Life is inspired by the haunting emotional landscapes of Tobias Spichtig’s paintings, the film Powder, and the late cultural theorist Mark Fisher, particularly his book Ghosts of My Life, which explores hauntology and the persistence of the past. These references form a world that is dark, seductive, and charged with tension, where memory, fear, and desire collide. Music played a vital role in shaping that atmosphere - LUEDER collaborated closely with Danny Harle for the AW26 Catwalk Show, who created an original soundtrack with an expansive sound that underscores the show’s emotional intensity and communal energy, complimenting the diverse model casting of fellow musicians and creatives from across the city.
LUEDER continues to merge the historical and the contemporary, in a visual language that unites armour and intimacy, and a strength and tenderness that’s rooted in community.
