J E CAI

JE CAI challenges the status quo, by combining systematic formulations with erratic expression. Through an exploration into the modern paradox, where conformity and individuality coexist, JE CAI products create an open dialogue between the designer and wearer. Combining design innovation with designer’s attention to detail, the brand is shaping an aspirant new system that generates base layers and components. These components are interchangeable under the JE CAI Algorithmic Modular System [AMS], allowing products to be engineered to form individual expression. JE CAI AMS system, limitless iterations are possible by utilising the fastening mechanisms provided on each base layer (10), component (100) and extra component (1000), aims to create a sustainable approach to reach seasonless fashion, which allows new collection components to mix and match with previous collection components, reducing the amount of waste created.

After introducing the foundation structure of AMS, 2022.2 collection further explores new components, filtered the colour options that are less essential while updating and developing new possibilities to join the AMS system. This collection is about collating and developing signature components as focal point. It is notable that to balance the previously uniform-attire look, draping element plays a new role here, which creates more contradictions in the system.

Experimental and rebellious in its nature, JE CAI is tailored for the modern intellectual.

About J E CAI

Founded by Jiaen Cai, after graduating from BA at London College of Fashion and MA at Royal College of Art, he combines influences from his upbringing in China with Western methodology. Since graduating, he has gained experience at Alexander Wang, Claire Barrow, Mattew Miller, Xander Zhou and won the international 2019 ITS Fashion@Work by illy Award. Drawing inspiration from architecture, and using a Product Design approach, Jiaen applies several disciplines to his designs.