Geordie Campbell

Geordie Campbell aims to blend playfulness with wearability, all while keeping a sense of boyish innocence in his collections. Campbell finds that the place he wants to be is the space between confidence and consciousness, those moments of deciding what to wear, only to second-guess yourself later. It’s a fresh take without losing sight of functionality. His design philosophy centres around evolution—there’s no fixed end goal, just a constant adaptation to new influences and expressions of who we are, whilst staying true to his British roots.

Graduating in Fashion Design from Leeds Art University, with tenures at Très Bien, S.S. Daley and Anya Hindmarch under his belt, the designer founded his eponymous label in 2023.