Geordie Campbell

Geordie Campbell aims to connect the feminisation of menswear with everyday garments, blending playfulness with wearability, all while keeping a sense of boyish innocence in his designs. His style is about making bold choices with a blithe attitude—those moments of deciding what to wear, only to second-guess yourself later. It’s a fresh take without losing sight of functionality. His design philosophy centres around evolution—there’s no fixed end goal, just a constant adaptation to new influences and expressions of who we are.

Graduating in Fashion Design from Leeds Art University, and with tenures at Très Bien, S.S. Daley and Anya Hindmarch under his belt, the designer founded his eponymous label in 2023.