Chopova Lowena

Chopova Lowena juxtaposes folklore and sportswear with a focus on sustainability and craft. Their anthropological approach to design is defined by the appreciation and modernisation of traditional textiles, crafts, and techniques. Utilising nuanced intersections between worlds and themes, they seamlessly marry references ranging from Bulgarian folklore to 1980s rock climbing. They strive to honour these seemingly incongruous references by creating harmonious and distinct pieces. Whilst achieving their aesthetic vision, they prioritise sustainability and ethical practice by using recycled materials and deadstock textiles, often in the form of pillowcases and aprons. This ethos extends to their employment of skilled female artisans in Bulgaria; through cultivating a community of seamstresses, they create stable job opportunities for women passionate about rejuvenating cultural heritage through the preservation of traditional techniques. The objective of their brand is to champion a system of ethical consumption, by upholding an appreciation of skill, craft, time, and environmental impact.