Join us during London Fashion Week as we celebrate 99 years of 66°North. Step into our Regent Street flagship store for an immersive Icelandic experience, where the sights, scents, and sounds of the North come to life. Explore our iconic archive pieces that showcase our history and heritage, spanning nearly a century.
Highlights include the original 66°North fishermen’s coat, the Olympic kit created for Iceland's team in 1998, and a custom Tindur Suit made for the first Icelander to summit Everest's north side in 2013. Special Icelandic drinks will be served, along with exclusive gifts and giveaways. No RSVP needed, just drop in any time.