<div>The fashion world is driving change, and Mercedes-Benz is on the journey with it. As luxury brands radically rethink how they show their collections, and LFW embraces progressive technology along with creative possibilities, a more sustainable future for style and luxury is becoming a reality. &nbsp;</div><div>This season, we are proud to showcase our most eco-friendly vehicle yet, the Mercedes-Benz EQC, an all-electric SUV that sacrifices nothing in the way of elegance and designer flair.<br><br></div><div>Mercedes-Benz has been the official car partner of London Fashion Week for 11 years running, but this is the most different and exciting season yet.</div><div>As we become more conscious of how sustainable our fashion choices are – seeking out new labels, fabrics and means of production, building a capsule collection that will last – we are also thinking similarly about what we drive.&nbsp;</div><div>&nbsp;</div><div>As well as being emissions-free, the EQC model explores more conscious materials. These include the natural plant fibres included in the lining of the load compartment, and the paper used for the load compartment floor. In fact, from recycled plastic to renewable raw materials – there are more than 100 sustainable components to the EQC’s design.<br><br></div><div>You’ll also find the experience of charging and driving the vehicle more seamless than ever, as it can be charged in just 40 minutes*. That’s about how long the fashion editors we move around the shows need to get back to full power between events!<br><br></div><div>Creative industries are having to innovate to stay ahead of the sustainability curve and as we’ve seen from LFW this season, this can lead to the coolest digital solutions.&nbsp;<br><br></div><div>With the EQC Mercedes-Benz has also married creativity with cutting-edge tech. Just say “Hey Mercedes”, and the EQC’s artificial intelligence-based system ‘MBUX’ will respond. This means you can access the car's functions; from choosing a playlist to selecting a destination with just your voice. As the system is intuitive, it learns your preferences over time, and will offer suggestions based on your habits.&nbsp;<br><br></div><div>When you invest in an item of clothing that’s tailored to fit you, you know it’ll last longer than a season. Now’s the time to apply the same standards of style and sustainability to your car.&nbsp;</div><div><br></div><div>Click <a href="https://bit.ly/2CCvSrX">here </a>to learn more about the Mercedes-Benz EQC.&nbsp;</div><div>&nbsp;</div><div><em>*Public rapid charging (110 kW) 10–80%</em></div><div>&nbsp;</div><div>For more information contact:</div><div>Sheena Hamilton at Mercedes-Benz Cars UK Ltd</div><div><a href="mailto:sheena.hamilton@daimler.com">sheena.hamilton@daimler.com</a>:&nbsp; +44 (0) 1908 301330</div>