<div>For an edge in today’s fashion industry, you need creative flair, bold designs, and a feel for the spirit of the times. You also need to be fast, efficient and extremely well-organized behind the scenes… and that’s where DHL comes in.<br><br></div><div>DHL is the fashion and retail industry’s leading global logistics partner. For decades, we have pioneered solutions to meet the needs of designers, retailers and some of the world’s most glamorous fashion events – and made it our mission to give these businesses an edge behind the scenes. We have worked alongside some of the biggest names in fashion to improve lead times, accuracy, availability and reliability in logistics solutions.<br><br></div><div>Our dedication to the fashion industry also goes beyond logistics – as a promoter of talented young designers, sponsor of prestigious awards, and champion of sustainability in fashion.<br><br></div><div>Here in the UK, DHL Express and the British Fashion Council have teamed up for the fourth time to power up the potential of British fashion and reward one brand with £20,000 to help grow their business internationally. The award launched in 2017 and has helped British fashion designers realise their potential to take products to new markets. RIXO London won the coveted prize in 2017 followed by Hades in 2018 and Naeco in 2019.<br><br></div><div>The 2021 DHL Fashion Potential Award returned with a new-look digital format.&nbsp; We had an incredible 160+ applications for this year’s award and the calibre of entries continues to prove that the UK is home to some of the best talent in the global fashion industry.<br><br></div><div>We held a virtual Grow your Fashion Business webinar – the event was hosted by stylist, writer, author and Fashion Director-at-large of Glamour UK, Alexandra Fullerton.&nbsp;<br><br></div><div>The 2021 finalists were announced at the fashion webinar, we are extremely excited to support: Genevieve Sweeney, Richard Malone, SCOTRIA and Wilde Mode.&nbsp;<br><br></div><div>The winner will attend London Fashion Week September 2021.<br><br></div><div>Discover the stories behind this year’s finalists at <a href="https://inmotion.dhl/en/fashion/award/?utm_source=vanity&amp;utm_medium=vanity&amp;utm_campaign=DHL-Fashion-Award">inmotion.dhl/britishfashion</a></div>