Yoon, Choon Ho is one of the most recognisable fashion personalities in Seoul, where he established a fashion label as one of the city's most iconic designers.
The reputation of his multiple appearances and winnings on designer-survival tv shows gained him much popularity, which presented him an opportunity to direct a designer brand based in Seoul. After having gained valuable experience, he decided to launch his own fashion label, YCH, taking after his initials in 2016. The launch was a huge success, attracting much media attention and celebrities immediately adoring the collection.
Choon Ho was encouraged to indulge his love of arts from an early age as he initially pursued a study in fine arts. However, his appreciation for arts extended to fashion and the years at fashion school in Korea opened him up to explore versatile yet modern femininity. His passion was consolidated as he decided to enroll on the fashion MA at Instituto Marangoni, which he now acts as their ambassador. His deep understanding of fashion and fine arts gives rise to the artisanal elements, placing great attention to details and delicate finish.
YCH takes classic items and adds sophisticated yet a playful touch, introducing experimental textiles, lace-up details and unique hair accessories. The brand offers the careful mix of classic elegance and the bold, aiming to redefine femininity. Conceptually driven, each season collections take its inspiration from various personas to architecture, exploring through time, ideologies, balancing between retro and modern.
Recently, the brand has designed for numerous successful collaborations; beauty collection created with Laneige from AmorePacific, a Korean cosmetics giant and a commission to design custom-made stage gowns for all the major K-pop stars, including BTS, Black Pink, Exo and many more. Korean fashion conglomerates continue to seek partnership with Choon Ho, asking him to direct their labels such as Plac, a casual denimwear and Under 82, a contemporary bag label, as he takes pride in his ability to work with broad spectrum of fashion.