Eudon Choi

Eudon Choi
Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul where he acquired an in-depth knowledge of tailoring techniques and a great eye for detail. He then moved to London, where he graduated from the Royal College of Art's MA in womenswear in 2006.

Taking inspiration from art, architecture and historical figures, Eudon effortlessly combines masculine tailoring with a feminine sensibility. Focusing particularly on menswear detailing, he extracts the essence and aesthetic beauty he uncovers and reworks it. He aims to create garments that adapt to an individual's personality and marry into their wardrobe, offering something unique, understated and intellectual.

Since launching his eponymous label in 2009, Eudon has become a regular fixture at London Fashion Week. He has received numerous accolades for his work, most recently support from the British Fashion Council and the Fashion Trust through the Fashion Trust initiative, for the second time.

Eudon lives and works in London.

Studio 7, The Rose Lipman Building
43 De Beauvoir Road
London N1 5SF

Sales Contact

Aurelie Seiler
Tel: +44 (0) 20 7923 0571

Press Contact

Kelly Tanti
Tel: +44 (0) 20 7434 7004
Mobile: +44 (0) 7521 088630

UK Stockists

Harvey Nichols, London
Fenwick, London

International Stockists

Alothman, Kuwait
Artifacts, Taiwan
Bernardelli, Italy
Biffi, Italy
Boon the Shop, South Korea
Chen Chun, Taiwan
D-Mop, Hong Kong
Eastway Market, Saudi Arabia
Flanerie, Vietnam
Frankie Shop, USA
Han Style, South Korea
HP France, Japan
Hyundai Department Store, South Korea
InVogue, Nigeria
Kimono, Italy
Labels, Vietnam
Market Highland, USA
My Boon, South Korea
N.30 Milano, Italy
One Fifteen, Taiwan
Park Avenue, Russia
Penelope, Italy
Pokrovsky Passage, Russia
Tom Greyhound, France
10th Shop, Hong Kong