DAKS is synonymous with British heritage, style and elegance and was originally
founded in 1894 by Simeon Simpson, who provided a bespoke tailoring service in Middlesex Street, London. Today DAKS hosts it's flagship store on Old Bond Street, proudly holding all three Royal Warrants, being only one of fifteen firms to do so.
DAKS is one of the UK's most quintessentially British luxury labels, specialising in fine tailoring and accessories across both menswear and womenswear. The brand's unique House Check, which is recognised worldwide, was introduced in 1976 and has become an international iconic symbol, featuring heavily throughout the clothing and accessories ranges. 2019 represented a milestone year for DAKS, as the brand celebrated it's 125th anniversary with their newly appointed Creative Director, Luigi Veccia.