Ssōne is a contemporary womenswear brand rooted in craft and committed to concious progress. Founded in London in 2018 by Caroline Smithson Ssōne is driven by a desire to create thoughtfully designed garments using rare textiles and traditional techniques that expose the visible hand.
Conscious of the world it inhabits, Ssōne joyously brings together utility and romance, craft and seduction, function and elegance. The result is a new formula for the modern wardrobe that will serve daily and last season after season.
The ready-to-wear collection is presented twice a year and delivered via a steady pace of seasonal drops. Each piece is accompanied by a detailed description showing transparency across the fabric origin, product lifecycle and the craft behind the garment. Ssōne is for a woman who knows what she likes, wants to make responsible choices and will, over time, build her own personal edit of Ssōne pieces.
"We want the Ssōne woman to feel optimistic, inspired, like she's part of something different and making a difference - we know she has her own mind, and doesn't need our directive", says Caroline Smithson, Founder & Creative Director of Ssōne.
Ssōne values responsible consumption and manufacturing choices; sourcing organic, recycled and natural materials alongside innovative technical fabrications that aim to reduce environmental impact – this is an ongoing area of research within the design team. Ssōne prioritises sustainable, low-water washing and natural botanical dye processes. The collections are underpinned by craftsmanship – an approach that is reviving the artisanal communities that preserve these crafts.
Committed to working towards a zero waste future and more humanitarian approach to the things we wear and own the first Re-Ssōne collection is launched for season 2, a capsule collection and evolving series of initiatives which repurposes offcuts from the production process, deadstock materials and vintage fabrics to create unique pieces with seasonless appeal.