We make life beautiful with the treasures of the land and people of Provence. L'OCCITANE was born in 1976 in Provence in the south of France where the fragrant fields of lavender are a constant reminder of the region's natural richness. A true story lies behind each of the natural ingredients, almost all of which are gathered in the south of France or the Mediterranean. The brand's fragrances, skincare, hair care and body and bath ranges are inspired by the quality of their ingredients and the benefits they offer, combined with the unique know-how of the region's local artisans, making products that stimulate the senses and offer a moment of well-being and sensory delight.
L'OCCITANE's refill initiative began back in 1976 when the brand was founded. Olivier Baussan sold his products at markets around Provence, and would encourage customers to bring back the glass bottles to be used again; or he would recycle them at a local glass factory in Nice. Due to the scale of the business and customer complaints about the glass bottles being impractical in bathrooms, L'OCCITANE transitioned to plastic bottles. Today L'OCCITANE encourages customers to refill these bottles where possible. L'OCCITANE refill pouches were launched in 2008, and are available in more than 15 different product lines; we are on-track to reach our goal of offering 25 eco-refills by the end of the year. The primary benefit of our eco-refills is that they use up to an incredible 98% less packaging in comparison to the original containers. This represents a saving of 121 tonnes of plastic in 2018!
Achieving a circular economy and giving a second life to single use plastic is a primary goal of L'OCCITANE, so we have partnered with innovative recycling company TerraCycle™ to provide a solution. L'OCCITANE were one of the first beauty brands to join a partnership with TerraCycle™, which allows customers across the UK to recycle beauty and cosmetics packaging from any brand in L'OCCITANE Boutiques nationwide. As a thank you for customers doing their bit for the environment, L'OCCITANE offer 10% off any full-size product that day.