Africa Hernandez Martinez
Africa Hernandez is a womenswear fashion designer born and raised in Spain, graduated from the University for the Creative Arts, Epsom. She is interested in looking into memories and preserving traditional crafts and colourful customs as part of cultural heritage, as well as moving them forward into the modern world.
Fluent in Spanish, English and French, she has always being interested in knowing other cultures and learning from them, so with her work she also wanted to share the pagan festivities and traditions of Spain with all communities, to open them up to embrace and experience "Otherness", and welcome cultures and people from different origins.
Her design philosophy is a reflection of her research into sustainable practices, such as sourcing second-hand fabrics from the local areas, along with textile developments based on the reinterpretation and manipulation of ancient techniques bringing together the clash of vintage and modern.
All her second-hand fabrics are sourced from car boot sales around Spain as well as her parent's house, where she found the most fantastic vintage brocade tablecloths, duvet covers and bed throws. The range of materials includes Piñatex as a sustainable replacement for leather made from the leaves of pineapples. Some of the craft techniques are handmade and aimed at small run production by women in her neighbourhood in Spain to help them improve their low income due to their rural location.
Her experience working as an intern in Peter Pilotto has helped her to understand better prints, colour and textiles which now she uses in her designs trying sustainable materials and methods. She has also being shortlisted and finalist for some sustainable competitions such as Piñatex (UK, 2019), Conscious Design Award Sponsored by Swarovski (UK, 2019), and Considered Design Award powered by Farfetch (UK, 2019). Now she works as a freelance from Spain, she is on the process of making some projects that will come out soon, as well as some collaborations with international magazines from Berlin, Barcelona and the UK that also in the next moths will publish about her work.
Graduate Fashion Foundation
PO BOX 900