Joshua James Small was launched in 2019, with an exclusive release on HUNGER Magazine, following the designers graduation from BA Womenswear in the same year. He has had work featured in multiple publications including SCHON, Teeth, Fucking Young! and Dear Boy Magazine, to name a few. His work has also caught the attention of stylist Karen Clarkson, and has been worn by multiple platinum selling singer/songwriter Rita Ora.
As a designer, Joshua is someone who creates concepts that inspire escapism through complex and precise pattern cutting and design. Motivated by the end visual, Joshua is a keen advocate of fashion printed media, and also works regularly as a freelance stylist for various heavyweight British publications.
Passionate about the long term impact of the fashion industry, he aims to produce immersive contemporary pieces that are sustainably conscious, without aesthetic limitation. Conscious design practice is at the core of Joshua's brand, with transparency being paramount in producing a sustainable output. For this reason, all components of each garment are listed through his website at date of release. His work is created from a combination of organic fibres and ethically produced material, along withdead-stock and reclaimed fabric supplied by various companies including frequent sponsors Swarovski and Sophie Hallette. All garments are designed and made in England, and pieces are produced on a made-to-order basis, ensuring that each garment is responsibly made, keeping in line with the the brands sustainable design ethos.
At the age of 23, Joshua's first collection is to be showcased at the Positive Fashion Exhibition during London Fashion Week in February 2020. In addition, he has been invited to showcase internationally later in the year, and with constant press interest, he is proving himself to be worthy of note for the foreseeable future.