GOOMHEO is the eponymous menswear brand by Goom Heo, the South Korean designer living in London. Heo studied both the BA and MA Fashion degrees at Central Saint Martins, graduating in February 2019 with the prestigious L'Oreal Professionnel Creative Award for her final Masters collection. A bold collection of sleek body-hugging leotards with appliqued plastic codpieces, off-kilter sportswear with layers of flowing chiffon, knitted body suits and royal blue clown collars. "I really wanted to tell people who wear my clothes not to care what others think," she says. "They should feel fabulous no matter what". In September 2019 Heo teamed up with London boutique Machine-A on a small capsule collection. Autumn Winter 2020 will be her debut with Fashion East's support.