Petar Petrov launched his eponymous womenswear brand in Vienna in 2009 creating a dynamic, elegant aesthetic that fuses fluidity with precise tailoring.
• Born in the Ukraine and raised in Bulgaria
• Studied Fashion at the University of Applied Arts in Vienna
• Mentors included Raf Simons and Viktor & Rolf
• Viennese modernism, quality materials and purist forms have a profound influence on his work
Petar Petrov appreciates that modern elegance is made up of equal parts attitude and style.
"My goal is to constantly redefine a new idea of elegance for today that is bold and strident yet personal and sensual. In my designs, I hope a woman can recognise her own strength, express personal values and feel at one with herself."
ABOUT THE BRAND
Petar Petrov is recognised for bringing a dynamic edge to sharp tailoring and fluid silhouettes. Petar focuses on the beauty of fabrics to create versatile pieces for an everevolving wardrobe, with luxury and craftsmanship at the heart of the brand.
"We work with the best factories in Europe. We never compromise on quality and recognise that the intrinsic value of garment is measured by the design, the material and the finish."
Working intuitively without seasonal themes, the design process begins with the
development of fabrics and colours. Natural fibres including merino wool, cashmere, silk and lambskin form the core of every collection. "We redevelop the colour and texture language season by season. Vivid hues are contrasted with refined neutrals and tailoring fabrics juxtaposed with liquid silks. We also choose materials for their tactile appeal, how good they feel on the skin."
With a versatility that plays through the scales from languid to formal, "buttoned up" to undone, the clothes are designed for a woman's professional and private life. Petar Petrov continues to attract a loyal celebrity and influencer following.