Petar Petrov

Petar Petrov

Catwalk show

15 Feb 2020, 10:00

Petar Petrov launched his eponymous womenswear brand in Vienna in 2009 creating a dynamic, elegant aesthetic that fuses fluidity with precise tailoring.
• Born in the Ukraine and raised in Bulgaria
• Studied Fashion at the University of Applied Arts in Vienna
• Mentors included Raf Simons and Viktor & Rolf
• Viennese modernism, quality materials and purist forms have a profound influence on his work
Petar Petrov appreciates that modern elegance is made up of equal parts attitude and style.
"My goal is to constantly redefine a new idea of elegance for today that is bold and strident yet personal and sensual. In my designs, I hope a woman can recognise her own strength, express personal values and feel at one with herself."
Petar Petrov is recognised for bringing a dynamic edge to sharp tailoring and fluid silhouettes. Petar focuses on the beauty of fabrics to create versatile pieces for an everevolving wardrobe, with luxury and craftsmanship at the heart of the brand.
"We work with the best factories in Europe. We never compromise on quality and recognise that the intrinsic value of garment is measured by the design, the material and the finish."
Working intuitively without seasonal themes, the design process begins with the
development of fabrics and colours. Natural fibres including merino wool, cashmere, silk and lambskin form the core of every collection. "We redevelop the colour and texture language season by season. Vivid hues are contrasted with refined neutrals and tailoring fabrics juxtaposed with liquid silks. We also choose materials for their tactile appeal, how good they feel on the skin."
With a versatility that plays through the scales from languid to formal, "buttoned up" to undone, the clothes are designed for a woman's professional and private life. Petar Petrov continues to attract a loyal celebrity and influencer following.

Praterstrasse 33/20
1020 Vienna, Austria 1020

Sales Contact

My Phung
Tel: +43 (0) 69 9101 38447

Press Contact

Julia Kronberger
Tel: +43 (0) 69 9101 38447


Yuki Terase
Tel: +44 (0) 20 7729 9620
Mobile: +44 757 2446 955


Bobbie Godsell
Tel: +44 (0) 20 7637 9036

UK Stockists

Net A Porter
Harvey Nichols
Selfridges & Co.

International Stockists

Apropos – Cologne, Dusseldorf, Hamburg & Munich, Germany
Babochka – Saint Petersburg, Russia
Bergdorf Goodman – New York, USA
Boutique 1 – Dubai, United Arab Emirates & Beirut, Lebanon
Buoncivini – Voronezh, Russia
Beymen – Istanbul, Turkey
Betty Lin – San Francisco, USA
Boston Boutique – Kazan, Russia
Chegini – Vienna, Austria
Chicun – Ningbo, China
Concept Store Riga – Riga, Latvia
Desordre – Sydney, Australia
El Corté Ingles – Madrid, Spain
Elyse Walker – Pacific Palisades, USA
Fidelio – Zurich, Switzerland
First Boutique – Limassol, Cyprus
Forty Five Ten – New York & Dallas, USA
F’s6 – Osaka, Japan
Galeries Lafayette Doha – Doha, Qatar
Grace – Melbourne, Australia
Harrolds – Melbourne, Australia
Hirmoso – Beijing, China
Hudson Bay Company – Toronto, Canada
Kadewe – Berlin, Germany
Lane Crawford – Hongkong, Shanghai, Chendgu & Beijing, China
Ltt Studio – Changzhou, China
Luisaviaroma – Firenze, Italy
Matchesfashion - Online
McMullen – Oakland, USA
Mercer By Edith – Paris, France
Mi Laura – Milano, Italy
Moda Operandi – Online
Mue – Seoul, South Korea
My Boon – Seoul, South Korea
MyTheresa – Online
Net A Porter – Online
Ogonek – Odessa, Ukraine
Pro Boutique – Hangzhou, China
Park Vienna – Vienna, Austria
Printemps – Paris, France
Rehab – Moscow, Russia
Sanahunt – Kiev, Ukraine
The Icon – Kiev, Ukraine
The Modist – Online
Tsum – Moscow & Saint Petersburg, Russia
Wang Jia Min Dian – Hongkong, China