Designer Chen Ru graduated both from MA Material futures at Central Saint Martins College of Arts and Design 2015 and Bunka Fashion College 2013. Ru awarded 2017 AW 'Ones to Watch' by Fashion Scout. Also on 2016, Ru was shortlisted by The Deutsche Bank Awards for Creative Enterprise.
As a young brand based in Shanghai, Chen Ru always gets inspirations from Asian cultures which are from the past to nowadays. She uses a lot of ideas from traditional crafts to express her love for Asian aesthetics and craftsmanship. She implants her brand aesthetics into traditional textile or techniques, the concept perhaps could be different every season, but she modernizes her creativities into what is relevant now.