Ahluwalia was launched by London-born Priya Ahluwalia. Ahluwalia is a 2018 graduate from the MA Menswear course at The University of Westminster and is the winner of the H&M Design Award 2019.
Through Ahluwalia, Priya takes elements from her dual Indian-Nigerian heritage and London roots and explores the life of second hand and dead stock clothing, using textile techniques to give them new life.
Since graduating Ahluwalia's debut collection and book, Sweet Lassi, have received industry-wide recognition and have been featured in i-D, Dazed and Confused, Vogue and Nataal among others.
For AW19, Ahluwalia collaborated with adidas Originals at Paris Fashion Week.