Kim Jin-Young is the designer of DEW E DEW E who graduated with a Ph.D. in Fashion Design and studied oriental painting and textile arts at Hongik University. In 2010, she competed in the Next Generation of Fashion Creative Contest, and placed in the top ten .Also she was a finalist for the U.S.A. Art of Foundation Finals, along with placing in the top of various other competitions as well.
Kim Jin-Young later became an adjunct professor at Kang-Dong University, and focused her energy teaching students fashion design. Only one year later, she would launch DEW E DEW E and debut the brand's first collection. Following the success of the brand, in 2018 she would expand the collection to include the second label, DEW E Heart DEW E which is a collection that included men, children and mothers in the designs. Prior to the second labels' launch Kim Jin-Young taught at the Hongik University Department of Textile Art and Fashion Design as a lecturer.
Outside of teaching and leading her company, Kim Jin-Young has also displayed her creative work at the International Fashion Art Exhibition in China in 2015. The following year she went on to present another exhibition at The International Fashion Art Biennale in Seoul as well.
Lee Su-Yeon is the designer of DEW E DEW E and majored in oriental painting and textile arts and fashion design at Hongik University. She worked as a fashion designer at DongKwang International Soup Fashion Label in 2010 and was also an Assistant Editor for Elle Magazine that same year. She has gained valuable experience as a freelance editor and as a talented publicity marketer that would all contribute to the near launch of her future brand. In 2014, Lee Su-Yeon launched the F/W Capsule Collection of debut brand DEW E DEW E as creative Designer along with Kim Jin-Young.
In 2015 she was recognized by the Cosmopolitan New Rookie Designer Report. In 2017 she collaborated on a project with Beaucre Merchandising and worked with Seoul FASHIONWEEK Generation Next. A year later she would Launch DEW E Heart DEW E, the brand's second label, and would make an appearance on CJ Oshopping Mobile Shocking Live. Lee Su-Yeon has been the driving force behind the DEW E DEW E visual directing and contributes her aesthetics and style to inject DEW E DEW E with its signature romantic chic mood the brand is famous for.