Alexa Chung's eponymous brand ALEXACHUNG launched in May 2017.
The brand produces four seasonal collections per year and sits within the advanced contemporary category. Unfettered by the traditional fashion cycle, each collection is available at the turn of the season.
ALEXACHUNG embodies the personality and intuitive sense of style of its namesake, with the principle of making great clothes for great women. The brand curates its collections in a playfully subversive way; bending long established rules of silhouette, proportion and design.
Its diverse offering of daywear, evening-wear, denim, shoes and jewellery is available at over 100 stockists worldwide and online. The brand's e-commerce platform stocks the collection as well as exclusive pieces. The company designs, markets and manages distribution in-house at its headquarters in London.