Jamie Wei Huang launched the label after selected as Top 5 final list at "Designer For Tomorrow" award in 2013, mentored by its patron - Stella McCartney. In the next year Jaime again won the final prize of "Elle Talents Award" in Taiwan. In the same year the brand convinced the competition of jury with 2014 Spring Summer collection in "Vogue Italia Award". Jamie Wei Huang is now regularly showing at London Fashion Week Schedule BFC schedule for every season since.
 
The brand now enjoys a worldwide popularity. Her garments are worn by international celebrities such as Lady GaGa, Kelly Rowland, Louise Johansson, Skin… and other Top Fashion Editors and Stylists in Paris, London and New York Fashion Week. The brand has been stocked at worldly recognized platforms such as Dover Street Market UK, Urban Outfitter UK, Isetan JAPAN, Beams JAPAN, Tom Greyhound Korea, H Lorenzo LA, IT Hong Kong, Moda operandi USA… In total more than 30 stockists in the world.