Rachel Shaw, who graduated from Central St Martin's, founded RUIFIER Fine Jewellery in London. Coined after the word ‘Reify’, to create a tangible object from an abstract idea, the name RUIFIER represents Rachel’s jewellery design journey. Among many proud achievements, in September 2015 RUIFIER won a place in the British Fashion Council jewellery initiative, Rock Vault, curated by Stephen Webster MBE. As part of this initiative RUIFIER will be exhibiting with Rock Vault at London Fashion Week and Couture Las Vegas, alongside the Designer Showrooms at London Fashion Week and Paris Fashion Week.
The RUIFIER brand is made up of two halves representing different sides of Rachel’s inspiration, drawing on her travels around the world and also the smiling characters of her loved ones, all impeccably crafted in the highest quality materials.
One half, the RUIFIER London Line, takes inspiration from Rachel’s many travels, including architecture and the natural world, from the graphic city skylines to rays of light and natural landscapes. While the RUIFIER Visage Line shows a more playful side with a characterful, smiling range of fine jewellery. The collections take inspiration from Taiki, Rachel’s dog, who never ceases to make her smile with his big personality. He inspired her to create designs to make others smile in the same way. Each Visage collection uses different materials and styles to allow for everyone to find their own character within it.
RUIFIER designs are created to turn the wearer into a designer of their own, many pieces of jewellery can be stacked, interlocked or worn in different ways. Each design is as personal to the wearer as it is to Rachel, the designer.