PAPER represents a modern sense of femininity expressed through confident, colourful and characterful collections.
Launched in London in 2011 by Kelly Townsend and Philippa Thackeray, the label is striking for its sculptural shapes, dynamic colour palettes, graphic prints and inventive juxtaposition of fabrics; reflecting the enduring influence of contemporary architecture and artists on Creative Director Kelly.
Building on the success of the brand's Ready-to-Wear offering, PAPER Plage - a playful range of swimwear - was introduced in 2017. Working to minimise ocean waste without compromising on style, each piece is crafted from sustainable jersey; made using recycled fishing nets. This thoughtful approach to fashion is upheld throughout the business; not only in the use of eco-friendly materials such as merino wool and recycled cotton, but in the overarching ideals of timelessness and quality. These are wardrobe-defining designs to carry you through the seasons.
A winner of the British Fashion Council Contemporary Award two seasons in a row, PAPER is now sold in over 45 countries worldwide and stocked by luxury retailers including Net-a-Porter, Selfridges, Saks 5th Avenue and Galeries LaFayette. With Margot Robbie, Solange Knowles and Jennifer Lopez amongst the brand's luminary fans, PAPER girls aren't afraid to stand out from the crowd.