Raison d'être: Well, there can’t be many boutiques founded by a gender illusionist/former door girl for Boombox/former muse to Giles Deacon and Gareth Pugh/ex-stylist at Dazed & Confused. James Main opened his East London store this summer; find treats by LouiseGray, Kim Jones,ChristopherKane, and RichardNicoll – and expect a good time.