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11 February 2014
Estethica was founded by the British Fashion Council in September 2006, to promote sustainable fashion at the heart of London Fashion Week. This season, for the first time, Estethica designers will be integrated throughout the London Fashion Week Designer Showrooms at Somerset House, acknowledged by an Estethica tag. The British Fashion Council aims to demonstrate that these businesses can sit alongside their peers and in doing so hopes to grow their audiences and reach.
Bottletop, Katrien Van Hecke, Mich Dulce and Pachacuti are the more established sustainable designer businesses that will receive the new Estethica tag for this season.
There will be a dedicated Estethica showroom, ‘Emerging Talents’, for new businesses Cangiari, Devika Dass, Flavia La Rocca, K2TOG and Louise de Testa who will also receive tailored business mentoring by industry experts including Estethica co-curators Anna Orsini, Flippo Ricci and Orsola de Castro.
Estethica designers are chosen for their design excellence and commitment to working in a sustainable way. All designers adhere to at least one of the key Estethica principles: fair trade and ethical practice in the production process; the inclusion of organic fibres or the use of up-cycled and recycled fabrics and materials. Since its inception Estethica has supported more than 100 designers from over 20 countries.
“The new Estethica tag aims to recognise that fashion and sustainable fashion can be one and the same thing. We are proud to acknowledge that so many talented designers are committed to transparency, sustainability and social responsibility and look forward to seeing their collections unveiled here at London Fashion Week.” - Caroline Rush, Chief Executive, British Fashion Council
The London Fashion Week Designer Showrooms are situated in Somerset House and open from Friday 14th to Tuesday 18th February, 9.30am – 7:00pm.
For further information go to www.britishfashioncouncil.com/estethica
For press enquiries please contact:
Sophie McElligott, British Fashion Council
+44 (0) 20 7759 1986
Image Credit: K2TOG AW14