LONDON show ROOMS LA AW12
The British Fashion Council’s (BFC) international showcasing initiative LONDON show ROOMS returns to Los Angeles with many of London’s brightest stars in March. This initiative aims to develop the profile and business opportunities for these designers in international markets. West Coast buyers, stylists and press will have the opportunity to meet designers and view the collections in a unique environment.
London has an unparalleled reputation for nurturing the world’s most innovative, diverse and creative talents. The showroom will showcase a selection of BFC/Vogue Designer Fashion Fund shortlisted designers and Fashion Forward alumni including two of this year’s recipients, Louise Gray and Mary Katrantzou.
LONDON show ROOMS LA Participating Designers:
The Ones To Watch featuring:
Michael van der Ham
A project aimed at boosting British designer exports, LONDON show ROOMS has grown to include showrooms for women and menswear collections in Paris, New York, Hong Kong and LA with plans for expansion into mainland China later in the year.
The second LONDON show ROOMS LA will take place from March 13-15 at ACE Gallery, located at 5514 Wilshire Boulevard in Los Angeles. The showroom is a fully subsidized space for designers to showcase their collections with the support of international marketing, media and sales advisers providing a unique opportunity to secure new export business.
Caroline Rush, CEO of the BFC said: “Following an overwhelming response last October, we’re delighted to be returning to LA. The participating designers and the standout collections that they showcased on the London catwalk last month will be available to view during one-to-one appointments. We aim to further develop their profile on the west coast through media coverage and build their relationships with press, stylists and retailers.”
Launched in 2008, LONDON show ROOMS are a key element of the British Fashion Council's designer support and mentoring scheme. The project is co-directed by Anna Orsini and Barbara Grispini for the British Fashion Council with the support of the BFC’s Ambassador for Emerging Talent, Sarah Mower.
LONDON show ROOMS are supported by UK Trade and Investment and part-financed by the European Union Regional Development Fund.
The Los Angeles showroom will be open from 10 AM until 7 PM, March 13-15, 2012 at ACE Gallery, located at 5514 Wilshire Boulevard, Los Angeles, CA 90036.
With special thanks to Concept at ACE Gallery, Smashbox Studios, The Andaz West Hollywood, Betsee Isenberg and Fashion Glue.
Senior Director of Public Relations
General information on LONDON show ROOMS and buyers please contact:
British Fashion Council
Tel: +44 (0) 7765 000 224
Image: Louise Gray autumn/winter 2012 at London Fashion Week, February 2012.