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17 February 2012
Alexa Chung

The British Fashion Council (BFC) is pleased to announce today the appointment of Alexa Chung as BFC Young Style Ambassador. Alexa, two times winner of the Vodafone British Style Award at the British Fashion Awards is the epitome of ‘London style’ and is known internationally as a fashion icon.

Through her work as a TV presenter and model, Alexa Chung is a hugely influential figure in the fashion industry, and is a great representative for London as a leading creative fashion capital. Alexa regularly receives praise for championing London’s most up and coming design talents and having appeared on the covers of Vogue, Elle and Harper’s Bazaar; she has been a brand ambassador for multiple labels and muse to designers because of her distinctive personal style.

Through her new role as ambassador, Alexa will support the British Fashion Council as it continues to promote British fashion design talent to a global market.

Alexa will continue to attend key events as part of the BFC’s annual calendar including London Fashion Week, the British Fashion Awards, LONDON show ROOMS and events for Fashion 2012, the BFC’s cultural platform of fashion events during the Olympic year.

Alexa Chung comments “I always name London first when asked which city in the world has the best style. There's something so inherently rebellious about how people naturally style themselves. Brits aren't afraid to experiment or take risks with how they look, perhaps that's why London has always been home to the most dynamic and daring designers in the world. I adore fashion and am proud that it's now officially my job to champion those London designers both new and established that inspire me so much.”

Caroline Rush, CEO of the British Fashion Council, comments “We’re delighted to announce this role for Alexa. She is hugely influential in both the fashion industry and to the wider public, who have voted her as winner of the British Style Award at the British Fashion Awards for two years running.”

Alexa joins Laura Bailey, Cultural Ambassador and Poppy Delevingne, Young Ambassador.

For press enquiries please contact:
Gemma Ebelis at the British Fashion Council
Tel: +44 (0) 20 7759 1989
gemma@britishfashioncouncil.com

Image: Alexa Chung wins the British Style Award at the British Fshion Awards, 2011