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16 November 2011
Vodafone UK

Customers to get unprecedented access for the very first time to the world of high fashion

Vodafone UK is to become the Principal Sponsor of London Fashion Week, starting in February 2012. The seven season partnership will allow Vodafone customers to get closer than ever before to the emerging trends as they unfold at London Fashion Week. Vodafone has been closely involved with London Fashion Week for the past three seasons in its role as official communications partner and title sponsor of London Fashion Weekend.

Starting from London Fashion Week this February, as all eyes fall on the London catwalks, customers have even more opportunity to get a money can’t buy experience. As part of Vodafone VIP, customers will be able to win tickets to all catwalk shows taking place at the official BFC Catwalk Show Space, Somerset House.  Vodafone customers will benefit from an exclusive viewing platform for the shows offering a great view of the runway as well as a VIP lounge for an intimate experience of London Fashion Week.

Caroline Rush, CEO of the British Fashion Council, said today: "Vodafone understand innovation.  Through this partnership with London Fashion Week, British Fashion Awards and Vodafone London Fashion Weekend they will be supporting our innovative talent whilst providing unique  opportunities and access for their customers to experience fashion."

Danielle Crook, Vodafone’s UK Director of Brand Marketing, said: “From Haute Couture to high street trends, our customers tell us that fashion is one of their great passions. Through this exciting  extention of our partnership with London Fashion Week we’re looking forward to giving them even greater access to the heart of the British fashion world.”

Vodafone UK will continue to be title sponsor of Vodafone London Fashion Weekend and sponsor of the British Fashion Awards.

Whether you're into fashion, festivals or Formula 1™, you can get tickets into some of the Britain’s best events. Vodafone VIP is Vodafone’s way of saying thank you for being a customer. All Vodafone customers can register for Vodafone VIP at vodafone.co.uk/vip.

The British Fashion Council is to announce their continued and growing relationship with Canon and thank them for all of their support to date. Exciting plans will be revealed over the forthcoming weeks.

For further information please contact Freud Communications:

Anna Thomson
anna.thomson@freud.com
Tel: +44 (0) 20 3003 6392

Katy Wickremesinghe
katy.wickremesinghe@freud.com
Tel: +44 (0) 20 3003 6385


Image: Backstage at Richard Nicoll SS12 supported by Vodafone.