The British Fashion Council (BFC) today announces plans to expand its international showcasing initiative, LONDON show ROOMS. In October 2011, LONDON show ROOMS will take a selection of London’s design talent to Los Angeles and Hong Kong for the first time, building on the success of this initiative in Paris and New York. LONDON show ROOMS is supported by Sarah Mower, BFC Ambassador for Emerging Talent.
LONDON show ROOMS LA will take place 17th – 19th October, giving west coast buyers, and press the opportunity to view the collections and the designers the opportunity to expand in this market.
LONDON show ROOMS Hong Kong will take place 31st October – 1st November, 2011 with Li & Fung joining as official sponsor. The decision to showcase in Hong Kong supports the China Britain Fashion Alliance, established July 2011, an initiative between the BFC, the Beijing International Brand Management Centre and the China-Britain Business Council to promote British Fashion in China.
Designers participating in LA and Hong Kong are previous Fashion Forward alumni and BFC/Vogue Designer Fashion Fund shortlist and British Fashion Awards Menswear and Accessory Designers of the Year 2010. Paris and New York showcases designers who have received NEWGEN, Fashion Forward and Fashion East support.
Caroline Rush, CEO of the British Fashion Council, commented “LONDON show ROOMS has become an essential initiative to promote British talent internationally and help designers develop their businesses through directly networking and working with media, retailers and the broader fashion industry in each region. We are delighted to take this initiative to LA and Hong Kong.”
LONDON show ROOMS Spring/Summer 2012 key dates
Thursday 29th September - Thursday 6th October 2011 | 9am - 7pm
New venue for spring/summer 2012 Le Loft, Impasse Guéménée, 3 Cour Bérard, off rue Saint Antoine 28, 75004 Paris (4eme)
In Partnership with Centre for Fashion Enterprise
9- 10 November 2011
Penthouse Lofts, Soho Grand, 310 West Broadway, New York, NY 10013 +001 (212) 965 3000
17 – 19 October 2011 venue tbc
31 October – 1 November 2011 venue tbc
For the latest information and updates on LONDON show ROOMS and full list and biographies of the designers showcasing, please visit:
For press enquiries please contact:
Kimberly Carroll / Will Rowley, British Fashion Council
Tel: +44 (0) 20 7759 1987 / +44 (0) 20 7759 1968
For information on LONDON show ROOMS and buyers enquiries please contact:
Barbara Grispini, British Fashion Council
Tel: +44 (0) 7765 000 224