The British Fashion Council (BFC) is enhancing its live and on-demand video coverage of London Fashion Week SS12 in a major new partnership with Rightster.
Rightster’s Advanced Video Streaming (AVS) team will work closely with the BFC during London Fashion week, enabling publishers, designers, brand sponsors and advertisers to maximise the value of their involvement with the event. Rightster is providing live streaming support, publisher distribution, monetisation services, and integration of video content across platforms including Facebook.
Rightster’s innovative video rights and distribution system will enable international publishers and media partners of the BFC to easily access pre-monetised, official live and on-demand content. The Rightster system will enable publishers to create their own customisable video-playlists, incorporating both their own video and the official BFC content. Publishers can also commission additional, bespoke packages through Rightster to further enhance and differentiate their LFW coverage, tailoring their video to their audiences. BFC-approved titles will be able to utilise ‘stream switching’ technologies to create their own live TV shows around the event, adding personal commentary to live streams, and interacting directly with their audience.
As part of the BFC’s on going commitment to supporting designers through digital innovation, Rightster will provide all designers with the option to live stream their runway shows across multiple sites and platforms including Facebook - offering designers the opportunity to create a lasting legacy around their shows, and build online communities of fashion consumers.
Event sponsors, including Canon and Vodafone will be able to use Rightster to maximise the impact of their sponsorship, through the management and distribution of their branded in-event content, media inventory buying, organising product placement and commissioning additional video content. The BFC will use the Rightster system to retain granular control over all media buys around the official content.
By partnering with Rightster, the BFC is able to continue its commitment to the promotion of UK fashion and design around the world, ensuring international publishers are able to easily access official, sought after LFW content and enabling British designers to promote themselves to a global audience.
Caroline Rush, CEO of the BFC, said: “We are working with Rightster to bring the London Fashion Week brand to a worldwide audience. Rightster's innovative system and live video expertise will provide our sponsors, designers and press partners with more ways to innovate and extract maximum value from their involvement in the London Fashion Week event."
Charlie Muirhead, CEO of Rightster said "We're pleased to be bringing Rightster's powerful Advanced Video Streaming solutions to such an iconic event as London Fashion Week. Rightster's system makes the business of distributing, monetising, and promoting live and on demand video content as easy and profitable as possible, helping premium content owners like the BFC focus on bringing quality content to a to a global audience. We're excited to be helping the BFC raise the status of UK fashion around the world."
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Image: Christopher Kane, AW11