The hotly anticipated British Designers’ Collective at Bicester Village launched today with recording artist and British style icon Rita Ora hosting the launch alongside Caroline Rush, Yasmin Sewell and designers Henry Holland, Peter Pilotto and Christopher De Vos of Peter Pilotto, Holly Fulton, Justin Thornton & Thea Bregazzi of Preen, Athena Procopiou, Piers Atkinson and Anna Laub of Prism.
The Collective is an exclusive collaboration between Bicester Village, one of the nine Chic Outlet Shopping® Villages in Europe by Value Retail, and the British Fashion Council, allowing young British talents to retail their collections from a dedicated pop-up boutique.
Now in its fourth year, the boutique will follow the theme of ‘Future Vintage’ offering a selection of iconic pieces inspired by British fashion past and present. Brand advisor and retail consultant Yasmin Sewell has carefully curated this year’s collection. Visitors will have the chance to discover new designers and purchase collectable must-have pieces from Britain’s most coveted fashion talents.
Designers taking part include Holly Fulton, Noel Stewart, Annina Vogel, Athena Procopiou, House of Holland, Hussein Chalayan, J.W.Anderson, Linda Farrow, Lucas Nascimento, Mary Katrantzou, Meadham Kirchhoff, Piers Atkinson, Richard Nicoll, David Koma, Prism, Preen by Thornton Bregazzi and Roksanda Ilincic; as well as jewellery from Mawi and Imogen Belfield.
An advocate of British fashion, Rita Ora has a love for vintage and homegrown talent, and her inimitable style has won her praise as one of the hottest fashion influencers in the world today. She follows in the footsteps of previous British Designers’ Collective ambassadors, who have included Alexa Chung and Thandie Newton, to support the initiative for 2013.
“In our enduring commitment to supporting the rising stars of British fashion we are delighted to launch the fourth annual British Designers’ Collective at Bicester Village. The Chic Outlet Shopping® Villages have long been a stage for emerging designers to introduce their collections to discerning shoppers from around the world. The British Designers’ Collective offers an exciting opportunity to discover some of the most sought-after young designers in a single space for what is a truly unique shopping experience" - Desirée Bollier, Chief Executive of Value Retail Management Ltd
Caroline Rush, Chief Executive of the British Fashion Council, said: “The British Designers’ Collective at Bicester Village is an opportunity for some of Britain’s most exciting designers to showcase their work alongside established heritage labels. It’s a unique and unrivalled shopping experience that allows visitors to discover new designers at a fraction of the price. The Future Vintage theme is an exciting concept exploring the synergy between the innovation and creativity of today’s designers and the quality and calibre of their work, that combined, defines them as the big names of tomorrow.”
About Bicester Village
Bicester Village, one of the Chic Outlet Shopping® Villages by Value Retail, is located just 60 minutes from both London and Birmingham, and offers the UK’s leading luxury outlet shopping experience. With more than 130 outlet boutiques providing fashion and luxuries for the home, Bicester Village offers the authentic previous seasons’ collections of a unique selection of British and international brands with savings of up to 60% on the recommended retail price, seven days a week and all year round. Bally, Diane von Furstenberg, Missoni, Tory Burch and Yves Saint Laurent are just a few of the international brands present, as well as boutiques of British designers including Anya Hindmarch, Temperley London, Matthew Williamson, Smythson and Vivienne Westwood. A suite of services includes the Shopping Express™, the daily coach service from London; an award-winning Tourist Information Centre; a children’s play area, valet parking, a Shopping Collection Service, and personal shopping. With a selection of restaurants and cafés, the Village has become a destination for visitors seeking a superior shopping experience and an enjoyable day out.
To find out more, please visit BicesterVillage.com
About Chic Outlet Shopping®
Chic Outlet Shopping® is a unique concept in outlet shopping created by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping destinations, the Collection of Chic Outlet Shopping® Villages. The Villages offer the authentic previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round. Within easy reach of some of Europe’s and China's favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich and, in early 2014, Suzhou and Shanghai – the Villages are defined by high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right. Value Retail's new venture – Value Retail China – to bring the distinctive Chic Outlet Shopping® Villages to China will see the first Village – Suzhou Village™ – located in historic Suzhou, 50 miles west of Shanghai. As with other members of the Collection, Suzhou Village™ will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.
For further information and images:
Sarah Emburey, PR and Communication Manager Bicester Village
+44 (0) 7867 332 305
Yasmin Eady, Starworks Group
+44 (0) 207 318 0400
Image: (From L-R) Christopher De Vos, Piers Atkinson, Peter Pilotto, Noel Stewart, Desirée Bollier, Justin Thornton, Thea Bregazzi, Yasmin Sewell, Rita Ora, Henry Holland, Anna Laub, Holly Fulton and Athena Procopiou.