Following the energy of the Fall Winter 2013-14 catwalk collection, the film takes on an 80's instructional skiing how to guide. We wanted it to be humorous, have a narrative and be engaging with the viewer rather than only concentrating on the visual aesthetics. It was designed to give the impression of a series of step-by-step video guide. It was a lot of fun making it with all the fake snow and sourcing the authentic vintage skies, we wanted everything to be as in keeping and authentic as possible, which helped attain the feel of the end result that we were really happy with.
Art direction: Steven Tai & Kin Chan
Film: Ruta Balseviciute
Hair & Make up: Lucy Evans
Production Assistant: Kristina Lennon
Model: Margaret Clunie at Elite
Voice: Dirk Jan Devries