Lou is a Dubai based RTW women's fashion label by Egyptian designer Hebatullah Essawy. The brand launched in 2016 on a small scale but managed to gain the interest of key boutiques in Cairo and Dubai. In 2018 Lou is unveiling a new brand visual identity and an agenda to grow its market reach and claim it's presence among the region's rising fashion labels.
With edgy silhouettes, eye-stealing prints and an off-duty appeal, Lou's designs are the true definition of Athluxury.
The Egyptian-born designer Hebatullah Essawy moved to Dubai as a teenager in 2000. Fast forward 18 years later, along with a husband and two beautiful boys, they still call it Home. After completing a Bachelor's Degree in Marketing at AUD, Hebatullah had a successful 1o-year-long career in Marketing and Advertising, ultimately as Regional Director leading brands including PepsiCo, Emirates Airlines and Majid Al Futtaim.
In 2015, she decided to bid her corporate career farewell, only to welcome a new and exciting chapter in her life. One where she would finally be able to fulfill her creative calling, to express her point-of-view in fashion, and start the entrepreneurial journey she's been set out to do.
Since then, Hebatullah acquired Fashion Design certifications from London College of Fashion and Esmod Dubai while launching her brand ‘Lou' with three unique and promising collections.