Vermillion is a brilliant red or scarlet pigment originally made from powered mineral cinnabar. Its pronunciation in Cantonese is similar to Dora's surname - Chu. Maison Vermillion reflects a mix of Eastern and Western influences and design practices. Inspired by both heritage and romanticism of the West and the delicacy of Eastern accents, the look is electric, regal and empowered. The essence of the brand is rooted in rebellion and the power of the femininity. The collections are expertly constructed with couture techniques and mindsets using lace, silks, crepe de chine and contrasted with strong and bold metallic hardware.
Dora Chu graduated from Central Saint Martins in womenswear. Dora has vast design experiences and has contributed in various renowned design studios such as Alexander McQueen, Jenny Packham and Vivienne Tam. Her academic background as well as exposure to different facets of the fashion business, culminated in the creation of Maison Vermillion.
Fashion Hong Kong is a series of international promotional events organised by the Hong Kong Trade Development Council (HKTDC) to promote Hong Kong fashion designers and labels in the global fashion arena. www.fashionhongkong.com