First shown at London Fashion Week in 2006, Issa quickly became world-renowned for its vibrant femininity and has since been worn by some of the world’s most high-profile women. In 2013, the brand began a process of evolution, signalling the start of an exciting new chapter for Issa.
In 2011 Camilla Al-Fayed acquired a controlling share in Issa and became the brand’s Chairwoman. With the departure of the brand’s founder, Daniella Helayel, in 2013 Camilla took 100% ownership and began the task of developing Issa further to become a true lifestyle brand, appointing Jamie O’Hare as Creative Director in February 2015.
The protection of Issa’s brand DNA is key to its evolution; feminine, colourful, glamorous designs that provide a versatile and elegant wardrobe. These fundamental elements have been retained whilst introducing new product categories including tailoring, outerwear and separates, as well as elevating the product quality and breadth.
Issa wholesales through 200+ stockists globally, manages a vibrant ecommerce platform and has a free-standing boutique in Tokyo, and Riyadh, Saudi Arabia, with further international openings planned for the near future.