London born and based designer A Sai Ta launched his label ASAI with Fashion East in February 2017. After graduating from his BA at Central Saint Martins he gained experience at The Row and was headhunted for a position at Kanye West's Yeezy a year into his MA. ASAI takes the familiar reimagines and reconceptualises it, delving into the nuances of his British-Chinese-Vietnamese cultural heritage as a second generation Londoner. At the core of his designs, intricate textiles and exhaustive details, mirrors the designer's appeal to disrupt familiar visual codes. Vehemently subverting long-standing notions of luxury fashion, his designs are proudly marked with the insignia of ‘anti-perfectionism'.
AW18 will be ASAI's third season with the support of Fashion East.