The brand Sabinna is a knitwear and ready-to-wear label with a focus on hand crochet. The label was founded by Sabinna Rachimova and her business partner David Reischer and is based between London and Vienna. Sabinna presented her debut collection at London Fashion Week in February 2015. In September 2015 Sabinna presented her SS16 collection as a catwalk show with Fashion Scout during London Fashion Week.
In 2015 Sabinna secured the prestigious Creative Pioneer start-up sponsoring from Vienna Business Agency. In addition, Sabinna is supported by the Austrian Fashion Association and has stockists across the UK, Europe and Asia.
Russian-born and Austrian-raised Sabinna Rachimova graduated from the prestigious Central Saint Martins in London. Before launching her eponymous label, she worked for the leading Parisian Fashion house Christian Dior and the outstanding London brand Mary Katrantzou. Sabinna Rachimova also works as a fashion design consultant for international brands such as Sandqvist and Sony.
Sabinna Rachimova has a long career in making crafted luxury. She grew up watching her grandmother creating precious handcrafted garments for family and friends, making individual pieces as keepsakes for everybody she loved. The hand crochet pieces in each collection serve as a constant memory of her grandmothers making skills that drove Sabinna to want to work in fashion, so that she could pass these on to the modern luxury woman.
Known for her signature handcraft and silhouettes, Sabinna also has an innovative take on selling strategies and communication with her customer. She is a trendsetter and a storyteller for the modern woman.