Preen by Thornton Bregazzi
21 Febr 2016, 09:00
Justin Thornton and Thea Bregazzi, first met at the age of 18 in the Isle of Man where they both grew up.
Setting up Shop in Notting Hills Portobello road, was an unorthodox start-up plan, given that they didn’t at that point have any clothes to sell. But it wasn’t long before their designs were flying off the rails. Right from this start, their early, one off creations displayed many of the themes that Preen would revisit over the next decade: Victoriana, Recycling, deconstruction, utilitarian clothing, always with that masculine and feminine hard soft mix the couple bring to their designs.
Their debut collection at London fashion week for S/S 2001 compromised of punkish elements- vintage lace and plaited leathers with hand craft effects, a sartorial tradition clash with a very British sense of tongue-in-cheek chic. Receiving rave reviews, this collection put Preen firmly on the fashion map.
Subsequent collections have built on this early success with increasing sales and extensive press attention. As a regular must see show on the London Fashion week schedule, Preen made the decision to move their twice yearly runway shows to New York Fashion week for Spring Summer 2008, and are now a much anticipated part of the New York show calendar. Since showing in New York, the International Exposure of Preen has magnified and the sales doubled.
Spring Summer 2008 saw the launch of ‘Preen Line’ their contemporary line, giving the designers an avenue for the Rock and roll element of their design aesthetic, that their clientele know and love. With A strong and individual look of effortless everyday cool, as well as a lower price tag ‘Preen Line’ has had great success worldwide.
Now designing six collections a year, with a style that is described as deconstructed chic, with a minimal opulence. Justin and Thea have grown their label from a tiny shop in London to dressing the very best of young Hollywood, and with their designs now stocked in over 25 different countries world wide, Preen is set to go from strength to strength.
Preen designs are instantly recognizable as cool and desirable, worn by high profile celebrities including Kate Moss, Scarlett Johansson, Carey Mulligan, Sienna Miller, Amber Valletta, Naomi Watts, Gwyneth Paltrow, Emma Stone and Michelle Obama.