PRISM was launched in 2009, by founder/creative director Anna Laub, an ex-style editor; born out of a desire for optical glasses that were both fashionable and functional.
Her love of sunnier climates, together with her obsession with functionality and an attention to detail, brought her to develop her minimal aesthetic into a whole range of resortwear products. Ranging from beachwear and swimwear, to beach bags and sandals, all the while maintaining the same ethos – to make luxury products that are equally functional as they are beautiful, with a focus on fit and fabrics.
In Spring 2014, PRISM opened its first flagship store on Chiltern Street, and in December of that year PRISM’s creative director Anna Laub won The Emerging Accessory Designer of The Year at the British Fashion Awards. PRISM has also been nominated for the 2016 BFC Fashion Fund.