London born designer Craig Green established his namesake label in 2012, upon graduating the Fashion MA at Central Saint Martins. With an evolving cult-like vision, he has quickly carved a unique position amongst the city’s most innovative menswear designers.
Marrying concepts of uniform and utility with a distinct streak of showmanship, Green’s runway presentations have been a much anticipated fixture of London Collections: Men since Autumn/Winter 13. Though notorious for their dramatic and deeply emotive qualities, each show is firmly rooted in the subtle development of simple signature pieces. The clearest example of this is the worker jacket, which appears consecutively.
Green’s unique offering of substance within spectacle, has gained some of the world’s most prestigious stockists, including Dover Street Market, 10 Corso Como, Selfridges, Barney’s, Joyce and Galeries Lafayettes. Steadily evolving into a name of international renown, Craig Green designs have been featured in several major exhibitions. Most notably ARRRGH! Monsters in Fashion by Atopos cvc at La Gaîté lyrique, Paris, and China: Through the Looking Glass at The Metropolitan Museum of Art, New York.
Further cementing this fact, Autumn/Winter 15 saw the launch of the debut Craig Green advertising campaign in collaboration with Nick Knight. A dynamic photo-series launched at Dover Street Market London, and subsequently supported by Another Man, Sunday Times Style, V Man, Dazed and Confused, Fantastic Man, Purple Magazine, 10 Men and Man About Town.
Green’s accolades include a British Fashion Award for Emerging Menswear Designer 2014, and the BFC/GQ Designer Menswear Fund 2016 supported by Vertu.