DESIGNER NAME: Negarin Sadr
BACKGROUND: Negarin is a trained painter and sculpture. After working at Donna Karan in New York, she moved to London and launched her own label.
SIGNATURES: "Silk shirts & outerwear. Silk shirts transition from work to play and carry you across seasons. Outerwear is inimitably stylish and encompassed in timeless chic."
THE COLLECTION: "Inspired by the charm of equestrian lifestyle, translating it for the Negarin women of 2014."